In collaboration with Hive Curates and Creative Land Trust, we developed a visual identity for a new inclusive arts and culture programme based on Stratford High Street, Newham. Alice Billings Connects (ABC) serves as a vital link between community groups, creative organisations, and local young people, using art and culture as a catalyst for engagement and exchange.

Our design approach centred on crafting a bold, attention-grabbing, and accessible brand system that would establish a distinctive and recognisable identity for ABC. The programme’s location, The Alice Billings House, played a pivotal role in shaping the visual language. Inspired by the building’s architectural style and its relationship with the surrounding area, we developed a design system rooted in its forms and heritage. This led to the creation of graphic shapes that act as apertures and frames, structuring imagery and information within them to create a dynamic yet cohesive visual narrative.

This concept extends beyond branding into the signage and wayfinding strategy for the soon-to-be refurbished Grade II listed Victorian firemen’s accommodation. By integrating the brand’s visual language into spatial navigation, the system enhances accessibility for both visitors and resident artists, ensuring a seamless and engaging experience throughout the space.