Inspired by the sculptural lines of the 26 Leonard St façade, the brand identity embraces a linear theme that flows seamlessly throughout the interior design.

This visual language is expressed in elements like interior lighting, sound installation, and meeting room glasswork, where bold lines create continuity and movement. These elements come together to form a cohesive aesthetic that celebrates the building’s industrial character while introducing a dynamic, modern energy.

The brand identity was consistently applied across key deliverables, including digital brochures, social media content, and HTML mailers, ensuring a unified presence. The digital brochures featured dynamic layouts and interactive elements, while social media translated the visual identity into engaging graphics. HTML mailers ensured readability across devices, all while reinforcing the brand’s industrial spirit and linear design essance.