At One Leadenhall, Brookfield Properties challenged the convention that brand experience begins and ends at main reception. Instead, they envisioned parity across every point of entry — including for the 1.5 million Londoners who commute by bike.

Page Studio was appointed to reimagine the End-of-Trip facilities as an extension of the building’s identity — not back-of-house, but fully embedded within the brand narrative.

The result is a cohesive spatial and visual journey, guiding users seamlessly from street level through to cycle storage, changing areas and key amenity points. What is often a purely functional sequence is transformed into a memorable, design-led experience where intuitive wayfinding and brand expression work in harmony.

Rooted in One Leadenhall’s sophisticated visual identity, the concept introduces a refined sense of play through carefully orchestrated colour, scale and materiality. Warm timber panelling replaces blank white walls. Dynamic splashes of colour inject energy and clarity.

A bespoke suite of icons — inspired by the One Leadenhall logo — anchors key destinations and enhances legibility throughout the route. Applied at large scale, these graphic interventions become confident spatial markers, reinforcing identity while guiding movement with ease.

The outcome is a distinctive and characterful End-of-Trip environment — elevating everyday movement into a purposeful, cohesive and meaningful arrival experience.

Because arrival matters.
However you get there.