Encapaturing the spirit and energy of the craft community
Florentia Village
Coming Soon
Florentia Village aims to establish one of London’s largest creative maker hubs — a dynamic community resource designed to support the growth of independent manufacturing and design businesses.
A wayfinding and placemaking strategy was developed for Florentia Village to capture its dynamic and creative essence. This approach infused the site with brand personality while enhancing navigation at key touchpoints, improving orientation, and streamlining logistics.
This two-phased project spans 3.5 acres of mixed-use space, and the North London site features 90,000 square feet of existing warehouses and factory facilities.
Scope of Works
Concept Vision, Wayfinding Strategy, Project Management, Tender Package and Production Artwork
Brand Cohesion.
Inspired by the Florentia Village logo, its structural elements were adapted to create a unique set of characterful pictograms, ensuring brand cohesion across digital and physical touchpoints.
Celebrating Craft.
As a space for the crafts industry, it felt natural to reflect craftsmanship in the wayfinding through tactile and authentic techniques like signwriting.
This two-phased project spans 3.5 acres of mixed-use space, and the North London site features 90,000 square feet of existing warehouses and factory facilities.
